Digital Marketing & SEO
Digital marketing is India's fastest-growing career field — and every business needs it. Learn SEO, Google Ads, Meta Ads, content strategy, and analytics in 4 weeks using real tools, and open doors to agency jobs, IT company roles, and freelance income.
About This Course
In 2026, no business can grow without a digital presence — and the professionals who build and manage that presence are in extraordinary demand. From startups to established brands, every organization needs people who understand search engine optimization, paid advertising, social media marketing, and data-driven campaign management.
This course is designed for students from all backgrounds — CS, IT, MBA, BBA, and any branch — because digital marketing is a skill that does not require a specific technical degree. What it requires is a structured learning path, real tools, and practical experience — and that is exactly what this course delivers.
Over 4 weeks, you will learn how search engines work and how to rank content on Google, how to run paid advertising campaigns on Google and Meta platforms, how to use Canva to create professional marketing creatives, and how to read and act on data from Google Analytics. You will run real practice campaigns and build a portfolio of work that demonstrates your skills to employers.
Digital marketing professionals find opportunities in IT companies, digital agencies, e-commerce businesses, and as independent freelancers — making this one of the most flexible and accessible career paths available today.
Curriculum Highlights
Week 1 — Digital Marketing Foundations & SEO
Overview of digital marketing channels; how search engines work; keyword research with Google Keyword Planner; on-page SEO: titles, meta descriptions, headings, content; technical SEO basics; off-page SEO and link building
Week 2 — Paid Advertising: Google & Meta Ads
Introduction to PPC (pay-per-click) advertising; Google Ads: search campaigns, ad groups, bidding strategies; Meta Ads (Facebook and Instagram): audience targeting, campaign objectives, ad creatives; setting budgets and tracking conversions
Week 3 — Social Media Marketing & Content Creation
Social media strategy for Instagram, LinkedIn, and YouTube; content calendar planning; creating professional graphics and posts using Canva; video content basics; influencer marketing overview; email marketing fundamentals
Week 4 — Analytics, Reporting & Capstone
Google Analytics 4: sessions, users, bounce rate, conversions; understanding campaign performance data; A/B testing basics; creating a marketing report; capstone project: full digital marketing plan and campaign setup for a real or sample business
What You'll Achieve
Optimize websites and content for search engine rankings (SEO)
Set up and manage Google Ads and Meta Ads campaigns
Create professional marketing content using Canva
Analyze campaign performance using Google Analytics
Build a complete digital marketing strategy for a business
A portfolio of campaign work ready for job applications
Job-ready for Digital Marketing Executive, SEO Analyst, and Social Media Manager roles
