Bachelor of Business Administration ( BBA )

About This Course

The BBA – 3 Year Program focuses on the study of business operations, organizational management, finance, marketing, human resources, entrepreneurship, and modern business strategies. The course combines theoretical learning with practical business exposure to develop professional and leadership abilities.

Students gain knowledge in business communication, accounting, economics, marketing management, financial management, business law, organizational behavior, digital business practices, and entrepreneurship development. The curriculum emphasizes problem-solving, teamwork, business ethics, innovation, and strategic decision-making.

The program also includes practical projects, presentations, industrial visits, internships, case studies, and business simulations to strengthen professional competence and real-world understanding.

After successful completion, students can explore opportunities in corporate sectors, banking, marketing, finance, human resources, startups, business consultancy, and higher management studies.

Curriculum Highlights

First Year
BBA01 – Principles of Management

Introduction to management concepts and organizational functions.

BBA02 – Business Communication

Professional communication and personality development skills.

BBA03 – Financial Accounting

Basics of accounting and financial record management.

BBA04 – Business Economics

Fundamentals of micro and macroeconomics in business.

BBA05 – Computer Applications in Business

Use of digital tools and software in business operations.

Second Year
BBA06 – Marketing Management

Principles and strategies of product and service marketing.

BBA07 – Human Resource Management

Employee management, recruitment, and organizational behavior.

BBA08 – Financial Management

Financial planning, budgeting, and investment management.

BBA09 – Business Law

Legal aspects and regulations related to business operations.

BBA10 – Entrepreneurship Development

Business planning, innovation, and startup management.

Third Year
BBA11 – Organizational Behavior

Study of workplace behavior and leadership practices.

BBA12 – Operations Management

Business process management and operational efficiency.

BBA13 – Digital Marketing and E-Commerce

Online business strategies and digital marketing techniques.

BBA14 – Project Work and Internship

Industrial exposure and practical business experience.

BBA15 – Professional Ethics and Viva Examination

Business ethics, presentations, viva, and professional assessment.

What You'll Achieve

Upon successful completion of the course, students will be able to:

✅ Understand business management and organizational structures

✅ Develop leadership and decision-making skills

✅ Apply marketing, finance, and HR management concepts

✅ Improve communication and professional abilities

✅ Understand entrepreneurship and startup development

✅ Develop analytical and problem-solving skills

✅ Gain practical business exposure through internships and projects

✅ Explore opportunities in corporate sectors, banking, marketing, HR, entrepreneurship, and higher education